Bespoke, science-based workshops and 1:1 sessions for high-performers.
Whether you're seeking Psychotherapy, Mental Performance Consulting, or Business Solutions,
we provide the tools, strategies, and mindset to help you improve, perform under pressure, and achieve lasting results.
We Are Here to Help You
& Your Team Thrive
Psychotherapy
Support Your Well-Being
Confidential, evidence-based therapy. Our integrative approach combines Cognitive-Behavioural, Mindfulness-Based, Solution-Focused interventions, and other frameworks to help you navigate challenges, improve mental health and promote personal growth. Working towards your healing, gaining clarity, and building resilience, supporting your ongoing emotional health during difficult times.
Mental Performance Consulting
Elevate Your Performance
High-performance coaching for athletes, military personnel, and professionals in high-stakes roles. Using proven psychological tools in 1:1 sessions and group workshops, we help you sharpen focus, manage stress, and perform confidently under pressure when it matters most.
Business Solutions
Strengthen Your Organization
Leadership development, executive coaching, and team performance programs designed for start-ups, small to mid-size businesses. Through group workshops and 1:1 coaching, we strengthen leadership, improve communication, and build a culture where people and results thrive together.
Unleash the POWER of your MIND by training it right.
Be the BEST version of yourself with
Welcome to
"Since 2005, I've delved into human behavior and brain science. In 2015, fueled by a mission to empower athletes, students, and professionals, I established Perfect Mind Mental Performance. My goal: to equip others with mental training tools to achieve success in their respective fields.
Passionate about mental performance and health, I've seamlessly integrated it into various aspects of my life. As an athlete, I deploy mental strategies to hone skills and excel in competition. In academics, these techniques optimize focus, study habits, and performance. Personally and professionally, they amplify my performance, energy, time management, confidence, and well-being."
- Gustavo "Guga" Ruthes
Mental Performance Consultant & Registered Psychotherapist (Qualifying) - M.A.C.P.*, M.A., B.Sc., B.Ed.
*= In Progress
What is Mental Performance?
Mental Performance Consulting is a combination of principles and techniques that allows individuals, groups, and teams to optimize performance and achieve success. Known as "sport psychology" in athletics or "performance psychology" in tactical settings, it's an art and a science often overlooked, but crucial for success.
In all fields, mastering mental skills can propel you forward. Whether preparing for flights, missions, or group presentations, honing athletic abilities, tackling professional challenges, or pursuing personal goals, enhancing mental performance is key. We offer a science-based approach honed through academic scholarship, elite athletics, coaching, and education. Let's train your mind together for tangible results.
Mental Performance Matters
TACTICAL BENEFITS
- Strengthens focus and situational awareness in V.U.C.A., high-pressure environments
- Improves decision-making speed, accuracy, and confidence under stress
- Builds resilience and mental composure for sustained performance
- Reduces the impact of stress during critical incidents or demanding shifts
- Optimizes recovery and readiness for the next operational task or mission
SPORTS BENEFITS
- Helps improve your athletic performance
- Develops your/your team's communication, teamwork, and team cohesion
- Gives you focus and confidence for an edge over the competition
- Builds resilience to help you overcome injuries
- Supports you in coping with valleys in performance
PERSONAL BENEFITS
- Allows you to be the best version of yourself
- Improves your mental flexibility and ability to deal with adversity
- Increases self-confidence and motivation
- Helps you establish healthier relationships
- Sparks self-growth
PROFESSIONAL BENEFITS
- Enhances your presentation skills and ability to deliver in high pressure situations
- Improves job performance and satisfaction
- Helps you reach your career goals
- Develops your communication and leadership skills
- Increases productivity through better time management and focus
Services We Offer
How We Do It:
The Process
About
Since 2012, Gustavo "Guga" Ruthes has empowered individuals, sports teams, and organizations through mental training, leveraging extensive professional experience and academic prowess. Guga's approach blends scientific rigour with practical application, creating engagement and effectiveness. With over two decades as an athlete, educator, and coach, Gustavo excels at communicating clearly, engaging audiences, and delivering immediate results. With certifications in psychotherapy and counselling, he now expands his high-performance expertise to support clients' mental health and well-being needs as well.
Gustavo "Guga" Ruthes
MPC, RP (Qualifying), M.A.C.P.*, M.A., B.Sc., B.Ed.
*= In Progress
WHY CLIENTS CHOOSE
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Science-Based, Hands-On Techniques
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Services covered by insurance/benefits
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International Speaker
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Action & Goal-Oriented Interventions
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Stand-Out Academic Background, Work & Life Experiences:
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International Competitive Experience as an Athlete
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Scholarships & Award-Winning University Student-Athlete
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Competitive Experience in Individual & Team Sports (Football/Soccer, Brazilian Jiu-Jitsu & Surfing)
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International Studying & Work Experience (Canada, USA, Europe & Brazil)
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20 Years of Coaching Experience (Sports at the University Level as well as Fitness, Well-being & Wellness)
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Over 10 Years of Teaching Experience, Including K-12, College & University Levels
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13 Years of Mental Performance Consulting for Sport Teams, Businesses, and the Military
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Personalized Curriculum Programs Tailored to You Based On:
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Group Size & Age (Cognitive Development Stage)
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Specific Wants/Needs
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Specific Domains (athletics, academics, work, personal growth)
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Ground-Breaking Biosensor Technology Application:
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Latest Medical-Grade Biofeedback
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Biometric Data Uncovers Actionable Insights on Human Behaviour
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Data Analysis Reduces Cognitive Bias of Traditional Methods
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Our Previous Clients
My clients are elite athletes, student-athletes, business professionals, first-responders, and fighter-jet pilots.
These are some of the organizations where they come from and which I work with directly:
What Leadership is Saying
Billie Flynn
F-35 Test Pilot, RCAF LCol, Combat Squadron Commander, F-18 Pilot (Ret.) & CTO, 5th Gen Expert at International Tactical Training Centre (ITTC) & International Test Pilots School (ITPS)
Superb contribution to enhancing Human Performance in fighter aircraft by Gustavo Ruthes. Gustavo leveraged a lifetime of high-end training and performance and applied his knowledge to the fighter aircraft environment. With extraordinarily complex aircraft to operate in high risk, lethal environments, modern day fighter pilots must perform at peak levels every time they fly. Gustavo's program has given the fighter pilots at ITTC/ITPS the skills to elevate their personal performance, understand how nutrition, hydration, personal training will better equip them not just to survive but to excel in the modern fighters that they will fly. This program has the opportunity to revolutionize how we train the next generation of fighter pilots. Well done, Gustavo!
Brendan "Darcee" Pierce
RCAF F-18 Pilot, Mission Commander, Fighter Weapons Instructor (Ret.) & VP of Tactical Training at International Tactical Training Centre (ITTC) & International Test Pilots School (ITPS)
I have had the pleasure to work with Gustavo in creating a world leading mental performance program designed to increase pilot performance in 5th Generation fighter cockpits. Through this collaboration, we were able to take Gustavo's expertise in human mental performance and develop a customised program for fighter-pilots increasing success rates in training and ultimately combat capability. Gustavo is a consummate professional that strives to continue to push the boundaries of mental performance training. I look forward to the continued partnership as we strive to increase human capability in modern fighter aircraft.
Bob Geilen
Award-Winning 1st-Class Firefighter in London
& Black Belt Brazilian Jiu-Jitsu Competitor
Gustavo's motivational talk was excellent. His knowledge and technique of putting your mind in a focused frame will be extremely useful not only in my work preparation but in my athletic competitions as well.
Regan Ryter
Award-Winning Men & Women's Cross-Country Head Coach at Fanshawe College
The Fanshawe Cross Country team thoroughly enjoyed our mental performance sessions with Gustavo. He took the time to discuss the topics that we knew would be of most benefit to the athletes. With such a short season, Gustavo provided the team with as much knowledge and information as possible. He also provided them with many tips and exercises the athletes could implement into their own routine leading up to and on race day to ensure they were not only looking after their physical preparedness, but mental as well. His ability to connect with the athletes and understand their needs was extremely beneficial and we hope to work with him again in the future!
Patrick Johnston
Director of Volleyball at Volleyball Canada Centre of Excellence & Award-Winning Volleyball Head Coach at Fanshawe College
Gustavo was professional with the VCCE staff and was available to discuss themes for discussion. He was able to connect with the athletes on their level in order to genuinely apply mental skills training into their daily routines. Gustavo was able to establish an excellent foundation of mental skills for our Volleyball Canada Centre of Excellence athletes. They enjoyed his high-energy approach and willingness to discuss situations honestly.
"Paco" Barnett
H&PE Department Head, Sports Coach, SHSM Lead at TVDSB &
Former Soccer Associate Head Coach at Western University
A "FYI"' for anyone who might be seeking a Mental Performance person: Gustavo is fantastic! His work with the Western Varsity Men's Football (Soccer) team on a regular basis had a very positive influence on the squad. He also worked with our SHSM and sports teams and everyone was extremely receptive to his methods. Gustavo is not the type or person to boast or self promote, but I HIGHLY recommend him to anyone seeking this type of advanced mental training for athletes at any level.
Strategic Partners
Strategic partners share my vision of excellence and professionalism.
We engage in frequent professional collaboration and we endorse them as the leading quality service providers in their fields. Learn more about them:
The world’s air forces and aviation industry leaders send their best and brightest to ITPS to improve advanced military tactical training and learn about flight testing. Our outstanding international team (more than 30 full-time fixed wing, rotary wing, flight test and tactical training instructors) provides a world-class education in one of the most diverse and exciting training aircraft fleets in the world.
We offer a structured and sustained training strategy so the modern warfighter can maintain effective capabilities in the air domain. ITPS is a premiere combat training establishment able to provide bespoke academic and capabilities-based training aligning perfectly with each customer and warfighter’s specific needs, ensuring that they are ready for the current and future battle space. ITPS prides itself on its expertise in modern scenarios, 5th generation threat inclusion, standoff weapons, cyber threats, and modern combat technologies. Our customizable courses can be provided in our centre of excellence, or they can be carried out in the client’s home country. We are redefining the training pipeline as the world comes to ITPS!
CONTACT:
+1 519-457-3625
London - ON, Canada
Precision Fitness & Performance Centre (PFPC) is London, Ontario’s Premiere Sport Strength, Conditioning & Wellness Facility. With over 24 years of professional experience, PFPC opened its doors in March 2013, and has quickly become London’s top athlete performance centre. The PFPC team has worked with thousands of successful athletes from all sport backgrounds, including amateur, university, olympic and professional. PFPC specializes in the precise breakdown, analysis, and enhancement of body movements and mechanics. Utilizing advanced testing software and established, authenticated, testing procedures we are able to design and implement innovative, educational and purposeful programming for private, partner, small groups, and team settings.
CONTACT:
+1 519-601-7370
1510 Woodcock St. - Unit #4
London - ON, Canada
Combining a strong academic background with more than 20 years of coaching and 13 years of teaching experience, I have acquired the skills necessary to support your success.
Let's work together!
